Wonka Scrumdidilyumptious Bars
Linda Oates edited this page 8 months ago

You’d be hard-pressed to find that information on a conventional chocolate bar. Who among us hasn’t broken into the emergency stash of baking chips once a Chocolate Candy Bars craving hits? For that reason, I ate 26 chocolate bars on the hunt for the very best. (You’re welcome.) What makes for the best high-quality chocolate bar, however, depends on your preferences. There are milk chocolate lovers, extra dark chocolate purists, and fans of flavored chocolate.

The real Wonka Bar was a chocolate bar made to look like the ones from the book and movies. It was inspired by Willy Wonka & the Chocolate Factory and Charlie and the Chocolate Factory. On 9 August 2013, Nestle UK announced that the Wonka Bar was to return to the UK, after having not been sold since 2005. The new Wonka Bars are available in small individual bars and 100g big block bars.

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This year I have been able to organise my materials and spend time on the design, and to enjoy the process lot more. Ten Golden Tickets were hidden in the bars and bags of Wonka Exceptionals. Later, more Exceptionals flavors were added, like Wonka Triple Dazzle Caramel and Wonka Fantabulous Fudge. A Nestlé factory in Europe started making Wonka Bars with the flavors and wrappers from the 2005 movie. These included Whipple-Scrumptious Fudgemallow Delight, Nutty Crunch Surprise (which didn't actually have nuts), and Triple Dazzle Caramel. The company that made them was called the Willy Wonka Candy Company, which was part of Nestlé.

Nestlé Japan also released a toy truck containing these bars. However, they have since been discontinued after the sale to Ferrero. The wrappers of the 1971 version are brown with an orange and pink border with a top hat over the "W" in Wonka, similar to the film's logo, and the chocolate bars resemble Cadbury Dairy Milk chocolate bars.

Most of the chocolate bars I reviewed have less than 10 grams of sugar per serving, with a standout exception being the Ritter Sport Alpine Milk Chocolate, with 17 grams. Although it’s not a requirement that chocolatiers name their cacao’s country of origin and sourcing details, many choose to. The Raaka Pink Sea Salt, for example, is entirely sourced from a cacao farm in a bird sanctuary in the Dominican Republic.

However, these real Wonka Bars stopped being sold in January 2010 because they weren't selling very well. These include Willy Wonka & the Chocolate Factory (from 1971) and Charlie and the Chocolate Factory (from 2005). There's even a play called Charlie and the Chocolate Factory the Musical (from 2013) where they appear. Each movie and play shows the Wonka Bar with different wrappers.

Almost a decade after the last "Charlie and the Chocolate Factory" movie hit theaters, Nestlé brought the Wonka Bar back in 2013 with two flavors. Originally, demand for the chocolate bars was high, with the brand raking in over £3 million a month in the U.K., but those sales quickly declined to just a third of that. It was not long before stores were selling the Wonka Bars at a discounted price, and Nestlé eventually discontinued the candy bars altogether. "Novelty is by its nature often short-term and Nestlé has reintroduced the Wonka brand a number of times," the company said in a statement, per The Grocer.

Wonka chocolate will be available in three flavours - Millionaire's Shortbread, Crème brûlée and Chocolate Nice Cream. "Willy Wonka as a brand is synonymous with deliciously imaginative confectionery all over the world." The company said Wonka chocolate will be one of its biggest launches since Randoms in 2009 and KitKat Chunky 10 years earlier. If I had access to a colour printer the design and making process would likely be very simple. However, I do not, so all of the elements of decoration on the wrapper had to be individually cut and then carefully applied. Though this made for a much longer making process, the results feel really substantial and tactile.

What’s more, we can now get cool Wonka Candy to eat the treats mentioned in the book. The first step to making the bars was to find an inexpensive and widely available Chocolate Candy Bars bar that was long and narrow, just as Wonka’s is in the movie. This also lent itself to fitting the long name of the chocolate bar on the wrappers I was making.

The Golden Ticket that grants five "lucky" children the chance to visit Willy Wonka's chocolate factory is hidden inside the famous chocolate bars, with the candy serving as a catalyst for the whole story. Still, there were a few promising signs that the beloved candy bar could return. For one, Ferrero released a line of chocolate bars based on their beloved candies in 2022. And second, the release of the musical "Wonka" — starring Timothée Chalamet — could kick start another Wonka Bar campaign, as has been the case with previous movie adaptations. In 1971, a film production company teamed up with Quaker Oats to make a movie version of Roald Dahl's beloved children's book. Part of the problem with Quaker's Wonka Bar strategy was that the 1971 film simply wasn't very popular in its initial release.