Why Market Research Transformed My Business
Bess Donley 於 8 月之前 修改了此頁面

A few months ago, a store group allocated over 200,000 SAR in standard promotion with disappointing returns. After shifting just 30% of that budget to mobile marketing, they saw a 328% improvement in customer arrivals.

I suggest organizing competitors as:

  • Direct competitors (offering equivalent products/services)
  • Indirect competitors (with limited overlap)
  • Potential challengers (new entrants with game-changing capabilities)

Half a year into our launch, our sales were disappointing. It wasn't until I accidentally a comprehensive study about our market sector that I realized how oblivious I'd been to the market realities around us.

Recently, a regional brand approached me after spending over 120,000 SAR on foreign search optimization with minimal results. After applying a specialized Saudi-focused search optimization, they achieved first-page rankings for 23 high-value keywords within just 90 days.

After extended periods of inconsistent online platform activity, their optimized strategy generated a two hundred seventeen percent growth in connection and a seventy-six percent rise in online visitors.

  • Place the most important content in the upper-right area of the viewport
  • Arrange page sections to progress from right to left and top to bottom
  • Implement heavier visual importance on the right side of symmetrical designs
  • Confirm that directional icons (such as arrows) point in the appropriate direction for RTL designs

  • Restructured the application process to follow right-to-left cognitive patterns

  • Created a Arabic-English data entry process with intelligent language toggling

  • Optimized touch interfaces for right-handed Arabic input

Last month, I was consulting with a major e-commerce company that had spent over 200,000 SAR on a stunning website that was performing terribly. The problem? They had simply translated their English site without addressing the essential design distinctions needed for Arabic users.

For a high-end retailer, we found that image and temporary channels significantly exceeded Meta for interaction and purchases, resulting best SEO companies in Saudi capital a intentional shift of resources that increased total results by over one hundred fifty percent.

I use a straightforward tracker to track our competition's rates changes every week. This has helped us to:

  • Discover cyclical discount patterns
  • Detect package deal approaches
  • Understand their pricing psychology

Using extensive testing for a shopping business, we found that material shared between 9-11 PM significantly outperformed those released during traditional peak hours, generating substantially greater interaction.

  • Explicitly specify which language should be used in each entry box
  • Automatically adjust keyboard language based on field expectations
  • Locate input descriptions to the right of their corresponding inputs
  • Ensure that error notifications appear in the same language as the expected input

For a financial services customer, we created a information campaign about generational wealth that featured Shariah-compliant approaches. This information exceeded their previous typical money guidance by 417% in response.

  • Correct linguistic marking for dual-language pages
  • Right-to-left code implementation
  • Mobile optimization for native-language presentations
  • Upgraded performance metrics for bandwidth-constrained visitors

I spend at least 120 minutes each Monday examining our competitors':

  • Online structure and navigation
  • Content strategy and posting schedule
  • Digital channels presence
  • User feedback and assessments
  • Keyword approach and performance

For a software business, we found that their international information was substantially better than their native information. After improving their local language standards, they saw a 129% growth in sales from Arabic-speaking visitors.

  • Relocated product visuals to the left area, with product specifications and purchase buttons on the right-hand side
  • Changed the product gallery to move from right to left
  • Implemented a custom Arabic typeface that preserved readability at various dimensions

As someone who has designed over 30 Arabic websites in the past five years, I can tell you that applying Western UX standards to Arabic interfaces simply doesn't work. The unique characteristics of Arabic language and Saudi user behaviors require a specialized approach.

If you're creating or redesigning a website for the Saudi market, I advise working with specialists who genuinely comprehend the complexities of Arabic user experience rather than merely converting Western interfaces.

When I launched my retail business three years ago, I was convinced that our special products would stand out naturally. I ignored competitor analysis as a waste of time – a mistake that nearly destroyed my entire business.

  • Use fonts purposely developed for Arabic on-screen viewing (like GE SS) rather than classic print fonts
  • Enlarge line leading by 150-175% for better readability
  • Set right-justified text (never center-aligned for body text)
  • Avoid condensed Arabic typefaces that reduce the distinctive letter shapes