Why Market Research Changed My Business
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Current platform usage in Saudi Arabia:

  • Visual platform: Dominant for fashion brands
  • Temporary network: Extremely popular with younger demographics
  • Twitter: Strong for announcements and public discourse
  • Brief content: Quickly expanding especially with younger audiences
  • LinkedIn: Effective for B2B messaging

Last month, a hospitality client discovered that their digital platform was virtually invisible from audio queries. After applying the approaches I'm about to reveal, they're now being found in 47% of applicable spoken questions.

Not long ago, I watched as three competitors spent significantly into expanding their business on a certain social media platform. Their efforts flopped as the medium turned out to be a mismatch for our industry.

  1. Demand Saudi-specific case studies - Many agencies present outstanding results from international markets that aren't relevant to the Saudi market. I explicitly asked, "Can you show me results for a company like mine in Riyadh?"

  2. Resource Allocation - When I inspected the offices of a well-known Riyadh SEO agency last month, I discovered they had specialized teams for content development and link building. Less expensive options often have one person overseeing everything, which constrains what they can deliver.

For a international clothing brand, we developed a locally-targeted digital branding approach that included elegant local symbolism. This approach increased their relationship strength by 167% in only half a year.

Essential components included:

  • First-language creators for both tongues
  • Regional customization rather than literal conversion
  • Harmonious company tone across both languages
  • Tongue-appropriate keyword strategy

For a financial services client, we developed a content series about generational wealth that featured Islamic financial principles. This content exceeded their previous standard investment tips by over four hundred percent in engagement.

For a merchant, we discovered that their voice search visibility was constrained because they had prepared primarily for non-Arabic questions. After implementing tailored native audio query improvement, their discovery rate grew by 217%.

After considerable time of disappointing engagement with their potential customers, their enhanced platform approach produced a three hundred twenty-eight percent improvement in engagement and a substantial rise in online visitors.

Assisting a healthcare provider, we restructured their information to incorporate entire queries that people would verbally request, such as "Where can I find a dermatologist in Riyadh?" This technique enhanced their audio query visibility by over seventy percent.

Using extensive testing for a retail brand, we discovered that content published between night time substantially surpassed those shared during traditional peak hours, achieving 143% higher interaction.

Their approach included:

  • Temporary channels: Energetic identity aspects
  • Professional networks: Credential-focused content
  • Instagram: Lifestyle-oriented brand storytelling
  • Conversation platforms: Thought leadership

For a digital business, we adjusted their international design elements to more closely match Saudi visual tastes while maintaining brand consistency. This approach increased their design resonance by over one hundred twenty percent.

For a healthcare provider, we changed their reading-intensive health guides into graphic explanations with illustrations. This strategy enhanced their content consumption by two hundred nineteen percent.

Helping a luxury brand, we found that their Arabic branding was significantly inferior than their English branding. After establishing balance between the verbal identities, they achieved a 93% growth in identity recognition among Saudi consumers.

A medical center achieved a one hundred seventy-eight percent increase in identity awareness after implementing a medium-optimized presence methodology that recognized the special characteristics of each virtual medium in the Saudi environment.

I use a straightforward document to monitor our competition's costs adjustments on a regular basis. This has already helped us to:

  • Identify seasonal price reductions
  • Notice special offer strategies
  • Understand their cost structure
  1. Deliverables - Some lower-priced options advertise SEO for 3,000 SAR but provide only basic keyword targeting and periodic reports. Full-service SEO involves technical site optimizations, content development, and ongoing link building.

Successful methods included:

  • industry competitor review reports with Saudi-specific information
  • Executive interviews with notable Saudi professionals
  • Implementation examples from regional initiatives
  • Virtual events addressing locally-relevant challenges

Two quarters into our launch, our conversions were underwhelming. It wasn't until I accidentally a thorough report about our niche that I discovered how oblivious I'd been to the market realities around us.