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So on the inside never-ending battle Search Engines caught on, and did a few things. They deprecated the need for the keywords in the meta tags according towards their algorithms, UNLESS the content on the actually did match the keywords. Of course, this became not enough as porn sites will put "real" content around their crap. I will give you a REAL example that find funny, but it's very serious.

But, finding people create articles is definitely finding the haystack as opposed to the needle